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5 SEO TIPS FOR SMALL BUSINESS





The advent of the web has not only helped to corporate globalization, it has also opened the doors to small businesses in different areas to compete legitimately with the largest companies in its field. Indeed, a good SEO optimization for small business can propel it to the top in the organic search results of Google, at least locally.

What is SEO?

Search Engine Optimization or “SEO” is the set of techniques used to optimize and promote a website in order to increase the targeted traffic from search engines like Google, Yahoo and Bing. These three major search engines drain alone over 90% of Internet traffic. If they cannot find your website, you miss the opportunity to reach a wider audience and get more targeted visitors. White Hat SEO can be complex, requires a thorough understanding of search engine algorithms, and updates such as Google Panda and Google Penguin, you can still get a good position in a few simple SEO tips.

5 SEO Tips

1. Choose the right keywords

Choosing the right keywords is one of the most important SEO Services tips. If you do not choose your keywords wisely based on what your target search is, all your efforts will go to waste. What words or phrases do your potential customers use when searching for your products or services? What problems can your product or service solve? Make a list of these terms and use keyword tools such as the Google AdWords Keyword Planner to determine the keywords for which you have the greatest chance to achieve the best positioning.

2. Create unique and relevant content

Content is King! This well-known saying of SEO Company professionals has never been truer. Offer valuable and unique content to your readers. Include your keywords in your content in low density. More than two keywords in a paragraph of 100 words make your readers confused and create over-optimized content, which can lead search engines to penalize your site. If you are lacking inspiration, content creation is a great way to attract traffic as quality content on the required subject helps in maintaining the interest of the readers. You must also never forget to cite your sources!

3. Provide a simple and clear navigation

Structure and straightforward route on your site will help internet searcher arachnids record your pages quicker to advance a decent positioning. The most ideal approach to make a spotless and basic structure for the site for your private company is to utilize an easy to understand CMS for both your guests and the web crawlers, for example, Word Press. Most web-hosting providers allow you to install Word Press with a few clicks on your server. 

4. Optimize your titles and texts 

The titles of your pages are significant for the SEO of your site, since they furnish web indexes with precise data regarding the matter. Make certain to remember your principle catchphrases for the titles of your pages. Your fundamental watchwords are the ones to which you need to get the best situating. Use <h1>, <h2><h3> for your captions and raise your watchwords in striking. These procedures are expected to feature your watchwords with the goal that web indexes precisely recognize the subject of your substance and rank it at the most elevated level. 

5. Share your content on social networks

Social networks can generate heavy traffic to your website. It is not necessary to create a profile on all existing social networks, focus on the popular and most useful points for your company on mediums such as the Facebook, Twitter, LinkedIn, Google Plus and Pinterest, especially if you have beautiful photos to share. Share your content on your profile and encourage your visitors to engage and share your content by inserting social media buttons on your pages.

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