SEO stands for search engine optimization. it's the practice of accelerating the traffic to your site in terms of quality and quantity through organic search engine results.
Google makes thousands of updates, and Google’s algorithm changes each year. Especially after 2011, everything has changed, and traditional marketing has vanished.
Hundreds of Bloggers are born every month with existing or different ideas and niches. But, not all succeed. they struggle numerous things to rank better and acquire organic traffic. Of course, there's no harm in experimenting, but we'd like to know what are the priorities and important factors for Google to induce ranking and drive quality traffic.
Pillar-1: Keywords
Keywords are the bridge between what people search and what you provide. Therefore, choosing the proper keywords is super important.
If you choose inappropriate keywords, then you'll find zero traffic or very minimal traffic. It can ruin all of your efforts and techniques.
So, the very beginning of any content marketing for SEO is to select the correct keywords.
Before moving on to Step-2, let’s find out the ways with which we will find the foremost suitable keywords for your niche.
Here SEO services Perth suggest SEO Tools like SEMrush, Ahrefs, UberSuggest comes into the image. If you're a startup or initial blogger, then using UberSuggest or Google Keyword Planner is going to be cost-effective. These tools are free and user friendly.
Let’s suppose you've got an email marketing agency, and you would like to provide educational content for your email marketing campaigns.
When you click on the Content ideas section, it'll assist you by suggesting the content ideas where you'll fill the content gap.
By using such tools, you exactly skill to make educational content and the way to run campaigns to bring conversion.
For example, let your campaign style be, “How to try and do email marketing and it’s automation.” within the 2nd campaign, your content is on “Industry Reports on powerful ecosystems and ROI by email Marketing,” and 3rd content is that the “case study on email marketing effectiveness about some clients.” Now you're explaining with testimonials about the ways they're making thousands and many dollars through email marketing.
If you create content on such keywords and run your campaign with such an informing and academic email series, then you'll convert more customers and generate more hot leads.
Hence, don't choose your content keywords on a random basis. you ought to do in-depth research and analyze the competition and search volume.
Prefer Long-Tail Keywords over Short-Tail Keywords
To beat the competition, you must choose long-tail keywords. From the last 15 years, you need to have to stumble upon short tail keywords and long-tail keywords.
Since short tail keywords are very competitive, thus, to induce rank on such highly competitive keywords is extremely difficult, and it might be a waste of your time. Hence, we will not ignore the positive impact of long-tail keywords.
Thousands of potential users search what they need to read. Long-tail keywords are low-volume keywords, but they assist you to rank easily on top. These keywords drive a big amount of traffic on your site. So, take time, analyze, and look for a long-tail keyword properly.
SEMrush, Ahrefs, Serpstat, Moz, UberSuggest, and Google Keyword Planner are the SEO tools you'll consider, especially for Keyword research.
Pillar-2: Content:
There is a typical saying, “Content is that the King in SEO,” and that I think most people must have to stumble upon this. it's not a lie. Content is the most important and key to success.
As per the study of HubSpot, businesses that publish content regularly get 55% more visitors, 350% more traffic, and generate 67% more leads versus those companies that don't publish blog posts. Also, the study of Demand Metric shows, blog posts get 97% more inbound links and 434% increase within the indexed pages.
Even Google has confirmed, “content” is one among Google’s top 3 ranking factors.
While creating content and before publishing it, you would like to require care of three significant factors:
Unique and Informational content associated with your niche only
Blog Post Length
Keyword Optimization
Marketing study shows, just one of the marketers creates content, rest 99% consume it. And creating unique, informing, and regular content is the biggest challenge for marketers.
So, while creating content, confirm it's relevant to your niche, not copied or plagiarized so on avoid penalties.
Next is the length of your blog post. Before 2011, creating 300-400 words content was enough to rank on Google and impress your audience. But now, it's no meaning though content length varies from industry to industry.
Marketing companies, like us, need comprehensive and informative content. In various studies by LinkedIn, Neil Patel, HubSpot, and Hootsuite, the content between 1500-3000 words performs better on search engines and brings more credibility.
For Travel and Tourism, blog posts between 1200-1500 words are good to travel.
For Healthcare, Technology, Social and political news, the blog posts should be from 800-1200 words.
Keyword Optimization is additionally an important factor
At now, you must have a listing of keywords. If your list of keywords isn’t a minimum of 100 keywords per group, return to step 1 and keep at it.
It is easy to urge 100 similar keywords that you simply can include in your blog post.
Also, Google-likes content with visuals (images/infographics), videos, GIFs, et al. . So, you'll use it to spice up your SEO.
You can optimize your keywords within the URL, Title, H-1 heading, Meta Description, within the first 100 words of your blog post, and conclusion.
Once you're through with content creation and optimize it well, there are few more things that require to be taken care of before publishing your blog post. These are:
Google prefers short URLs, so keep your URLs short.
To rank higher, attempt to include your primary keyword in your headline.
Pillar-3: Domain Authority & Backlinks:
Now, with Keyword Research and Content creation, you win the half battle of SEO optimization.
But the toughest part about SEO is building links. it's a neighborhood of Off-Page SEO.
No matter what quantity on-page SEO you are doing, you won’t rank well if you don’t build links.
“As per the algorithm of Google, the more you've got backlinks on high authority sites, the higher are your visibility, the higher you receive the traffic, and therefore the more likely you'll rank higher.”
Any website can improve ranking, domain rating, and its authority on Google if they need strong backlinks.
But as long as there was a simple way to build links. One that didn’t require you to spend money or write a lot of content.
Check the step by step simple ways of making high-quality backlinks:
Guest Posting:
There are many websites that allow you to post on their sites. These websites offer you one or more do-follow links and assist you in your branding by providing recognition within the bio section.
SEO expert Perth give advise that search for those websites, reach bent them via email or directly, follow their guidelines strictly, produce high-quality original content, and obtain backlinks from there.
It is one of the most effective ways to urge top DA links where you'll drive traffic, rank better, and build your site’s authority.
You can be a columnist for a few leading websites like Forbes, Medium, Entrepreneur, and therefore the like where you'll contribute regularly and drive vast amounts of traffic. it'll also boost your site’s Domain Authority.
Prepare Industry Reports:
With the 2 comprehensive reports on “17 Charts That Show Where Content Marketing Is Heading” and “New Study: What 100 Social Media Followers are Worth”, digital marketer Neil Patel made quite 90,000 backlinks.
So, you'll prepare a minimum of two in-depth industry-focused reports for a year and produce thousands (or thousands) of backlinks.
Produce Free Video Content:
Try to produce informing video content and offer your viewers without charge. HubSpot generated thousands of high authority backlinks by providing free online courses and certifications. Also, it gives HubSpot an amazing amount of organic traffic and increases its sales.
Get Social Shares by reaching bent Influencers:
Now, it’s time to utilize your social media quite stuff. We would like to require you on Twitter, where you'll search for related keywords to your blog post.
Conclusion
Keyword research may be a super important part of SEO. If you select it rightly, it can drive massive traffic, which suggests more leads and conversions.
Content isn't just the king but a kingdom. It can make or break any business. Your content defines your brand, feasibility, and helps to create trust within the market. If it's not informing and inspiring, all efforts are worthless.
And the toughest part is your website’s authority. Higher the backlinks, the higher you'll rank, and therefore the more likely your website will drive traffic and produce sales.
So now, we've discussed all the three pillars of SEO Marketing, and it’s the criticality of keyword research, content, and backlinks.
If any marketer or blogger misses out anybody of those pillars, they'll lose their traffic, ranking, and, most significantly, sales and ROI.
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