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5 Things Your Customers Want To See On Your Website Before Buying From You


Building a website for your business is a best way to attract new customers and keep in touch with existing ones. But Perth Website Design is missing key element like a phone number and address that can lead to frustrated customers.

Here are some important things your Web Design Perth needs to have.

Amazing Offers

Businesses can gain an edge on their bigger counterparts by personalizing a sale with a special offer, incentive or coupon. Customers like deals and they want to make sure they are not missing out on anything. If you regularly give discounts or coupons, then create a page on your website that has these deals. Post these deals on social media is even better.

Navigation at Top

Consumers expect your site’s navigation to be in familiar places that are easy to find. About 50% of visitors look for the navigation bar to figure out where things are on the site. Users want an easy way to adjust themselves and move around without spending a lot of time figuring out where main areas of the site reside. You have the most important elements first, and each main category has subcategories underneath. The navigation is intuitive and easy for visitors to acclimate to.

Contact Information

This is a must way of building credibility and trust with the customers. A phone number and street address go a long way toward building credibility. Showing a physical location, even one that no one will ever visit, comforts a customer that your business is real and legitimate.

Calls to Action (CTA)

Once you have put your information and perfected your design elements, customers also want a strong CTA. Clear direction guides them and explains what action they should take next. A strong CTA is easy to locate because it contrasts with the rest of the page. You will often see CTAs in a bright pop of red or deep blue, for example, because it stands out against lighter backgrounds.

Secure Socket Layer (SSL)

SSL is an encryption system that helps protect the privacy of data exchanged between a customer and a website. If you have an e-commerce site that takes credit card information, customers want to know that their sensitive data is encrypted. Get SSL if you don't have it. If you do, let customers know that and about any other safeguards you proactively take.
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