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What is Social Media Marketing? Social mediamarketing perth (SMM) is the act of creating brand awareness to drive targeted traffic from social media sites. SMM relies on user interactions. Any place where people can interact is a place that can be marketed to. Social Media: Websites like Facebook, Twitter, Google Plus, YouTube, Flickr, etc. where users (or groups of users) share some kind of media (e.g. videos, images, songs, texts, etc.). Social Bookmarking: Websites like Digg, StumbleUpon, Delicious, etc. where users can bookmark their favorite URLs and share them publicly. Social News: Websites like Techmeme where users submit news articles that get ranked based on popularity. Social Apps: With the increasing usage of Smartphones, we can’t afford to ignore the importance of social apps like Foursquare and Viber where users can interact with one another on-the-go. Here are some of the benefits of social media marketing: Free, Niche-Oriented Traffic: There ar...